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Every day we hear that outer beauty is nothing but a question of luck. Some men and women were a little luckier at birth than others and receives a nice face, a slender figure and an irresistible smile. “So what?”, they say. “You have your unique sort of beauty, maybe it is not your face, but your personality, your ability to have affection to others and help them, you skills and inner qualities”! Of course, you agree that a man is more than a mere shell, but all the same, somewhere in our soul you feel deprived and cheated. Why do you feel this way?

To reveal the answer let us analyze contemporary trends of life and the public opinion mould by the mass media. Every entertainment and show on TV, every single ad, the main part of articles in numerous journals and magazines give you the same - you should behave this way or another to be bright, young, healthy and beautiful! In fact, money, energy, youth, beauty and sex appeal are the tin goods forced on us today. If you cannot give your friends a lift in a brand new BMW, desolation is your destiny! If you are not beautiful enough, you life is over! If your muscles are not big enough you will doubtlessly finish your needless life in the gutter! If you breasts are not large and shapely enough, you will never get anywhere, so seize trying! If you are in your forties you are history - give the way to teens or they will throw you out of their way! Judging by our mass culture the whole world goes crazy and we are ecstatic about it… Do you still need more proves to realize why you feel so ill at ease when special trainings and psychological counsels start feeding you with inner beauty that is far more important that a mere mortal body!

There is a shocking gap between what mass culture tells us and what certain specialists say. That is exactly why you cannot find a basis to rest at! Let us try to dissect this problematic term to get a clear look of what beauty is! It will help you realize whether you wish to become the slave of your mortal shell or try to understand what you are like deep inside your soul!

We use the term beauty to characterize any person, animal, place, object, phenomenon or idea that we behold with a feeling of delight and satisfaction. Beauty is an essential part of aesthetics, psychology and culture of every nation in the world. The ideal of beauty is a type of perfection existing in one’s imagination but unachievable in real life.

If fact, the feeling of beauty is nothing but a combination of natural harmony and balance in every detail, it makes a human being, creature, place, object, phenomenon or idea in question exceptionally attractive and splendid for personalities perceiving it. It is an absolutely subjective experience, maybe that is why it is generally believed that “beauty is in the eye of the beholder”.

The background of the word “beauty” can explain some aspects of today’s term. The Greek equivalent of the word “beautiful” - “horaios” literally means “being of one’s hour” - so, ripe fruits of the time were believed to be beautiful. At the same historical epoch young girls who tried to look older as well as old women who tried to look younger were not considered beautiful at all! Beautiful meant “good in its time”, that is why old personalities and even handicapped warriors were considered just as beautiful as young and healthy individuals. Can you find anything of the kind in our up-to-date society proclaiming the epoch of equality and human rights?

You will be stunned to learn that little children very early acquire a preference for beautiful faces; in fact it is a kind of cognitive standard any individual is born with! That is why the universal notions of beauty and attractiveness are the same across various cultures and genders. Number one constituent of beauty is symmetry. The clue is rather simple here - we all like symmetry and proportion because it is the sign of absence of any genetic or acquired defects. No wonder ancient nations really treasured symmetry.

So, the Pythagorean school found special attractiveness in the golden ratio and proclaimed the beauty of every human and object corresponding definite mathematic rules. Ancient Greeks proved their love of symmetry and proportion having erected many of wonderful buildings, immaculate statues of men and women etc. Renaissance Europe restored this ancient idea of beauty that is why up to now we call definite types of male and female body and face proportion a “classical beauty”.

Speaking about appearance it is silly to forget that we are a part of nature, we are creatures sharing basic instincts with the majority of mammals on the Earth. Of course that our instincts influenced by the power of our intellect disguise themselves as certain habits, tastes, emotions, likes and dislikes. Actually the standards of male and female beauty are based on the qualities necessary for reproduction and survival of the human race. Surprised? OK, here are some clues for understanding the nature of beauty of the opposite sex!

You will not deny the fact that people who are rather young, with smooth skin, well-proportioned bodies and regular features are always considered to be attractive throughout the history of mankind. You can be absolutely sure you fell in love with your darling for his or her intelligence, grace, politeness, sense of humor, elegance etc. You are absolutely right, but enumerating the qualities like this, you forget about the fact that your spouse has body as well! What about his or her state of health, youthfulness, facial symmetry, smell etc?

One more surprising fact for you - average appearance is the most attractive for the majority of humans. Remember, we have many natural instincts in us? The point is we are attracted to mates of our own species to guaranty reproduction! The average image of the mate is a kind of icon for us; that is why average looks is the most treasured one. Recent investigation proved that the main part of people found a computer generated average image more attractive than individual images of real people having certain specific features!

What are the determinants of male outer beauty? As recent investigation showed, heterosexual women and homosexual men prefer:

- heavy brows, prominent chins, heavy jaws and broad cheekbones associated with increased testosterone and being a reliable indication of good health;
- symmetrical faces and bodies being a reliable indication of good inheritance and ability to produce healthy offsprings;
- slim waist, broad shoulders and muscular chest (so called v-shaped torso) associated with increased testosterone, too;
- height - 80% of women dream of a male blessed with the height of 6 feet or taller for long-term commitment and the opposite male when a short-term affair is intended;
- moderate amount of body hair.

What are the determinants of female outer beauty? As recent research showed, heterosexual men prefer:

- waist-to-hip ratio of approximately 0.70 because females with hourglass figures are more fertile than other females due to higher levels of certain female hormones, and this fact subconsciously lures the men choosing mates;
- symmetrical face and body being a sign of good inheritance and ability to produce healthy babies;
- big eyes, dilated pupils, small chin and nose, high eyebrows and wide smile;
- women 2.5 - 7 years younger than their mates;
- signs of youth like high perky breasts, smooth skin, clear eyes, long and lustrous hair;
- full (not large) breasts as a signal of fertility;
- erect posture and normal body mass index (neither too thin nor too fat);
- long legs as a subconscious sign of good health (not merely aesthetic feature).

Sorry to say that, natural standards of beauty are dangerously influenced by mass culture. There is a real threat of degeneration of human race if the media continue determining what is or is not beautiful for us the way they do it these days! For example, anorexic models promote disorders in the heads of many men and women. Glamorous movie idols force ordinary young personalities try and fit into extremely narrow standards of TV beauty. Easy excess to pornographic pictures and videos creates false conceptions of normal body proportions. Do not forget that the teens are the most vulnerable group of human society and they have to face it daily! What can be done in a situation like this? Keep fit and healthy because real beauty is impossible without perfect health. Have enough sleep, entertainment, physical exercise and recreation. Give up harmful habits - being disappointed with your life is one of them, too! Think positive, find time for hanging out with your friends and pursuing your goals. Be very careful about your food because we are what we eat! Make sure your body gets every important vitamin and mineral. If you fall ill take the complete course of treatment. If you cannot stand queuing up visit any good cheap internet drugstore to save you time and money.

If you choose to get safe and cheap generic drugs online, you will receive perfect service and swift delivery saying nothing of unique discounts. And the most vital point to fulfill! Be yourself, because trying to become someone else in equally painful and dangerous.